The AgendaTech
Apple "Surprise and shine" Event
Apple's premier fall hardware launch event will unveil the iPhone 18 lineup and mark the first keynote hosted by new CEO John Ternus.
Finished
This event has already taken place (Wednesday, September 9).
What it is
Apple’s premier fall hardware launch event is expected to unveil the iPhone 18 lineup, the Apple Watch Series 12, and new AirPods. It will be the first keynote hosted under new CEO John Ternus.
Why it matters
Apple's hardware roadmap dictates the global mobile technology landscape. Our readers are hyper-focused on the rumored introduction of a foldable "iPhone Ultra" and how effectively Apple has integrated its generative AI features into the silicon to drive a massive hardware upgrade supercycle.
What to watch
- 01
The design, feature set, and pricing strategy for the highly anticipated foldable iPhone Ultra.
- 02
John Ternus’s tone, product vision, and strategic focus in his first keynote as Apple CEO.
- 03
Hardware and silicon upgrades specifically engineered to handle on-device AI workloads.
