The AgendaBusiness
Super Bowl LXI
Super Bowl LXI airs on Disney+ alongside traditional broadcast, serving as a massive stress test for live-streaming infrastructure.
Until it begins
- 104
- Days
Time to be confirmed
What it is
The championship game of the NFL's 2026 season serves as the pinnacle of American sports. It is historically the most-watched US television broadcast and a massive catalyst for advertising, streaming infrastructure, and retail spending.
Why it matters
Airing for the first time ever on Disney+ alongside ESPN and ABC, Super Bowl LXI represents a major stress test for live-streaming infrastructure and a watershed moment for the streaming wars. At millions of dollars per 30-second spot, it is the ultimate showcase for megacap tech, auto, and consumer brand advertising strategies.
What to watch
- 01
Disney/ESPN's technical execution of the massive streaming audience load.
- 02
Ad-spend trends and which tech/AI companies dominate the commercial breaks.
- 03
Audience viewership metrics comparing traditional broadcast versus streaming.
